Shoot long and shoot well. Long range, hunting, and life as an officer.

Being a better gunsumer by applying some simple  aspects of economics.

Long range shooting demands precision first over anything. Precision in how we engage the rifle, precision in how we pull the trigger, and definitely in what we feed our rifles. No matter how great and how straight the rifle or how trued the action if the ammo is not concentric you are toast. Perfectly concentric ammo is key to bullet alignment which is key to delivering that shot to the same place over and over again. So why does this elude so many people? The answer is really quite simple. It's that they are mislead by your average sales guy...

It's hard to say if this is the worst part of it or if the psychological scars are worse and even though it never happened to me I was still close enough to smell it and let me tell you that was too close. I could smell it for months and years afterward.

This you'd think would result in the inmates or convicts as we called them being charged with attempted murder but no, mostly nothing....

For those entering the world of long range shooting it can be a pretty overwhelming world with plenty of false claims, snake oil salesmen, and consumerism which can set us back a paycheck or two in the blink of an eye. For myself one of the biggest improvements in long range shooting came when Kestrel teamed with Applied Ballistics to offer a hand held weather station with ballistics solutions. Still for years many people hung on to using the iPhone and Android apps or or the all in one Gunwerks laser range finders all the while scratching their heads while...